We continue to enter the Borne neighborhood. Narrow streets from the Middle Ages have gained new life. Stores that sell trendy clothes are moving to newly renovated premises, but it's slow fashion. One of the stores is Ozz Barcelona. It started out as a place where young designers could show off their clothes, says owner Josè Ferraz. He believes that the climate crisis will force the fashion industry to change. Shops selling both second-hand clothes and sustainable fashion are springing up on these streets.
HELPING YOUNG DESIGNERS
José Ferraz has launched Ozz Barcelona, and helps young fashion designers who want to sell sustainable fashion, slow fashion.
The clothing industry is one of the most damaging to the climate. The emissions are greater than those of all air and maritime traffic in the world, according to UNCTAD (UN Conference on Trade and Development). A garment is worn an average of ten times before it is thrown away. Norway and Europe are among those that throw away the most clothes. The climate-friendly alternative to mass-produced clothing is slow fashion. It is emerging in Spain, among other places. In a warehouse building a little north of the city center, fashion designer Txell Miras wears bolts of fabric in deep purple and turquoise. She makes clothes, which are sold in José's store. - I think everyone should find their own style, not everyone should dress the same. Clothes shouldn't be like a Kleenex that you wear for a while and then throw away, says Txell. Previously there were many clothing factories in Catalonia, but now most are closed and production has moved to Asia. Txell works with the remaining local producers. He admits that it is more expensive to buy a garment that is produced locally and in large quantities, compared to the big chains. - Our prices are higher than Zara and Mango, but not unattainably high. Instead of buying three clothes, you can buy one of better quality. Currently, more tourists flock to the large flagship stores of the Spanish chains than to the shops in the narrow streets of El Borne.